If you’re looking to enhance your email marketing without the fuss, look no further than the top email marketing platforms online. From AI tools to all-in-one marketing solutions, these platforms can give you the extra boost you need to take your startup to new heights.

To help you get started, we’ve rounded out the best and most cost-efficient software online and their key features. Additionally, we’ll also go over some recommendations on which platforms can best suit your specific type of startup. Let’s dive in!

The Most Affordable Email Marketing Solutions Online

To begin, let’s go over each email marketing platform and how each one can benefit your startup:

1.   Zoho Campaigns

Zoho Campaigns is an email and SMS marketing tool that helps users create marketing campaigns and promotional tools. It can be easily integrated with various other Zoho services and comes with various features such as pre-designed templates and an analytics reporting tool.

Why it’s great

Zoho Campaigns can be a useful email marketing tool on its own, but its main standout feature is its ability to be integrated with other Zoho applications. This can be useful for businesses that are already using Zoho’s other services.

Where it can improve

While it can perform basic email marketing features, Zoho Campaigns on its own cannot be integrated with other social media sites. Therefore, if you are only looking for a basic email marketing platform, Zoho Campaigns is a good choice. But if you’re also looking to publish social media content using one app, you may need to look for alternative platforms.

Pricing

• Forever Free ($0): Up to 2,000 contacts, 6,000 emails/month
• Standard ($4/month): Unlimited emails, basic segmentation, 10 users
• Professional ($6/month): Unlimited emails, advanced segmentation, 20 users
• Pay-as-you-go: Starts at $14 for 500 credits

2.   EmailOctopus

EmailOctopus offers an easy-to-navigate interface where users can easily create various types of email campaigns. Additionally, the app also comes with basic automation features that make it easier to distribute emails to different customers.

Why it’s great

EmailOctopus offers a generous free option where beginner marketers can already test out some of the basic features of email marketing. While more advanced marketers may find it lacking in some features, EmailOctopus offers a straightforward means to get started with email marketing.

Where it can improve

On a similar note, the analytics and insights tool of EmailOctopus is generally not the best when compared with other platforms. While this won’t be a problem for some users, other businesses may simply be looking for a more advanced reporting tool to review their performance.

Pricing

• Free: 10,000 emails/month, 2,500 subscribers, limited to 1 user
• Pro (Starts at $9/month): 10,000 emails, 500 subscribers, unlimited users

3.   Sender

Sender is another affordable email marketing platform that comes with a wide variety of useful features. These include automation tools, pre-designed email templates, and basic analytics reporting. Additionally, Sender also comes with pre-made workflows that can be a great help for businesses when it comes to tinkering with automation features.

Why it’s great

Sender is an effective tool when it comes to its automation features. While users can already benefit from pre-made workflows, you can also customize your own depending on your business needs and get a more targeted approach to your customer base.

Where it can improve

While the software has stellar optimization, other users may find its actual email builder to be lacking in terms of templates. Some businesses may do just fine with basic pre-made templates, but others may be looking for a more in-depth customization experience.

Pricing

• Free: 15,000 emails/month, Up to 2,500 subscribers
• Standard ($10/month): Up to 12,000 emails/month, multi-user access, SMS messaging
• Professional ($20/month): Up to 24,000 emails/month, advanced automation, animated countdown timers
• Enterprise: Custom pricing

4.   Malijet

Mailjet is an email marketing platform equipped with basic useful tools such as automation and a drag-and-drop email editor. The software also provides in-depth analytics reports of business performance and can be integrated with most business platforms online.

Why it’s great

Mailjet comes with a built-in email validation tool that can be very useful for sending out emails. Through this tool, users can verify whether email addresses are valid to ensure that your campaigns are reaching your target audience.

Where it can improve

While Mailjet allows users to automate email campaigns, this is still one area where the software is lacking in terms of flexibility. Particularly, new or beginner marketers may find it difficult to create workflows from scratch, as the app does not come with any pre-made templates.

Pricing

• Free: 6,000 emails/month, 200 emails/day, 1,500 contacts
• Essential (Starts at $17/month): 15,000 emails/month, no daily sending limit, unlimited contacts
• Premium (Starts at $27/month): 15,000 emails/month, no daily sending limit, unlimited contacts, multi-user access, advanced statistics

5.   PosterMyWall

PosterMyWall is an all-in-one affordable marketing platform that offers an easy and accessible means to email marketing for beginner and small business owners alike. Despite its simple interface, users can create professional-looking email campaigns with the app’s wide variety of free templates and customization features using its built-in drag-and-drop editor.

Why it’s great

PosterMyWall is a great tool for email marketers due to its various helpful tools such as its AI writer and 3,330+ email templates. This makes launching email campaigns much faster and a lot easier. Users may also find PosterMyWall’s interface easy to navigate with its simple design and accompanying tutorial articles and videos.

Where it can improve

While PosterMyWall is a powerful tool to create basic email marketing campaigns, more experienced marketers may find that it is lacking in terms of more advanced features. This won’t be a problem for beginner or small to medium startups, however, as the app can accomplish most basic email marketing tasks.

Pricing

• Free: 3,330+ email templates, social media publishing tool, audio/video recorder and editor
• Premium ($9.95/month): 3,330+ email templates, run email campaigns, create sign-up forms
• Premium Plus ($29.95/month): 3,3330+ email templates, run email campaigns, create sign-up forms, use a custom email address for sending email campaigns, write email subjects using AI writer

Which is the Best Email Marketing Platform for You?

While many of these software share similar functionalities, users may also find that some features work better for them compared to others. To help you decide which email marketing platform is best for your specific type of startup, here is a quick guide:

Get Started With Email Marketing Today

If you’re looking to get started with email marketing today or are simply thinking of switching to a new platform, we’ve got you covered! There are a bunch of email marketing software out there, but we’ve listed the most affordable choices for your convenience.

Your decision will vary depending on your specific business needs, so take the time to review these choices and take note of which features will most benefit your startup. So, check out these email marketing platforms today and we hope you find your perfect match soon! Good luck!