Utility and usability are essential factors that can determine the failure ore success of a specific website. Since the visitor of the page is the only person who clicks the mouse and consciously decides to enter the site, user-centric design has been established as a standard for profit-oriented and successful web design.
You should enter here to learn more about web design. By understanding the main principles, approaches and heuristics for effective web design, you can learn a few things that will help you make more sophisticated design solutions and simplify the process of consuming relevant content and information.
The simplest way to implement principles is by understanding how users interact with various websites, which dwells into users’ behavior and learning the way people think, which is the first chapter of this post.
How Do Users Think?
It is important to remember that users’ habits on the web are not different from customers in the physical store. Visitors tend to glance at each new page, scan some of the text and click on the first link that catches their interest and resembles to something they are searching for. There are large aspects of the page people do not even check.
Users tend to search something both useful and clickable, meaning when they reach a desired candidate, they will check it out by clicking. If the new page is not meeting users’ expectations, they will click Back button and continue with the search process.
Users appreciate credibility and quality. It means if the page features high-quality content, they are willing to compromise the content with the advertisement and design of the site. This is the reason why some websites with high-end content and lousy design continue to gain traffic over years. Content is more important than design that supports it.
Before checking out more about Web Designer Factory, you should know that most users avoid reading, meaning they are analyzing and scanning web-page. Therefore, they are searching for anchors or fixed points that will guide them through the content.
Still, you should know that users are impatient, meaning they will insist on instant reaction or gratification. We are talking about the simple principle. In case a website cannot meet your expectations, the designer has failed to get the job finished properly, meaning the company will lose money.
Principles of Reliable Web Design
Avoid Making Users Think
According to experts, the web-page must be self-explanatory and obvious on the first glance. Therefore, when you are creating a site, your job is to get rid of all potential question marks. We are talking about decisions users must make consciously considering alternatives including advantages and disadvantages.
In case the site architecture and navigation are not intuitive, the number of question marks increases, meaning it is more challenging for users to understand how the system functions and how to get from point A to point B. Instead, you should implement moderate visual clues, clear structure and recognizable links.
The main idea is to reduce a cognitive load you make for visitors, which means they are more likely to grasp the idea behind the system. The moment you achieve such aspect; you can communicate why the system is useful and how people can benefit from it.
Avoid Testing Users’ Patience
In every project when you decide to offer your visitors some form of tool or service, we recommend you to keep user requirements to a minimum. The less action you require from a customer, the more likely they will try it out. First-time visitors are willing to play with the service, but without filling long forms for an account they will not use in the future.
Let users explore website and discover services without forcing them into sharing private data. It is not reasonable to force users to input email address to test a specific feature, instead, it should be a process that happens at the very end. We recommend you to remove all barriers, meaning you should avoid requiring registration and subscription first.
Manage to Focus the Attention
It is vital to remember that websites can offer you both dynamic and static content, while some aspects of user interface tend to attract more attention than others. Obviously, images are more appealing and eye-catching than text, while sentences that are marked as bold are more attractive than a plain text.
Eyes are non-linear devices, meaning web-users can recognize motions, patterns and edges. That is why video-based advertisements are extremely distracting and annoying, but they are perfectly doing the job of capturing users’ attention. Visit this link: https://www.youtube.com/watch?v=j6Ule7GXaRs to learn more about web design.
Focusing users to specific areas of the site by using relevant visual elements can help them reach from point A to point B without thinking of how to do it. The less question marks they have, the better overall orientation will be, which will increase overall trust they will gain. In other words, the less thinking needs to happen behind the scene.