Software Developer Got TikTok Following by Testing Algorithm Theories

  • Felecia Coleman is a previous application developer who aided build the application for a significant US lender.
  • She’s acquired a TikTok next by tests her theories around the platform’s algorithm.
  • In a several months, she’s developed her account to about 245,000 followers.

Felecia Coleman, a 30-year-aged previous software developer, has invested the final couple of months systematically hypothesizing and screening theories about TikTok, and in the system has grown her webpage from to 245,000 followers.

Over the past month, Coleman has been sharing insights and theories she has about TikTok. Whilst she has not been capable to confirm these theories with TikTok, her followers are eager to know additional about the platform’s mysterious algorithm. Coleman thinks her TikTok progress has been served by her target on elements like engagement ratios, frequency of putting up, and online video duration.

A spokesperson for TikTok did not directly respond to Coleman’s theories, but directed Insider to the firm’s blog post about its suggestion method.

The article says suggestions are “centered on a number of things,” which incorporate “consumer interactions” “online video details” like “captions, seems, and hashtags” and other inputs.

Coleman thinks putting up regularly, and likes and feedback, helped her gain a pursuing

Screenshot of Felecia Coleman's TikTok grid



TikTok / @FeleciaForTheWin


Coleman didn’t promptly come across accomplishment on TikTok.

“I 1st downloaded TikTok in November 2021, and I went into it with a approach that I wanted it to operate. I was posting outfits, I was displaying my apartment, I desired to maintain it tremendous uncomplicated,” Coleman reported, incorporating that at 1st she posted a movie or two a day, and averaged about 100 views for each movie. “But almost nothing was operating.” 

Then, in mid-January, she stated she stumbled upon another user’s video clip on her For You web site that prompt publishing about 10 videos a working day to speed up the course of action of the algorithm flagging or obtaining your videos. She claimed she began dedicating 4 hours a working day to making and putting up 10 videos, and was flabbergasted that it appeared to work.

“Inside two months I experienced 10,000 followers,” she stated. “I was shocked. Just after that, I began to think about [growth] deliberately.”

When asked, the TikTok spokesperson pointed to a business website titled “5 suggestions for TikTok creators” that suggests submitting frequency will not influence — positively or negatively — how a video clip is selected for the FYP. 

“The volume of video clips you put up would not effects how your content material is suggested in the For You feed, and views differ from movie to online video,” the web site suggests.

However, statistically talking, submitting far more movies means a greater probability of getting on the FYP. Which is specially legitimate if TikTok is not punishing you for posting commonly.

Coleman also thinks engagement ratio is a vital factor in the algorithm and that the views-to-likes ratio requirements to be at minimum 10% and likes-to-comments requirements to be at minimum 2% for a put up to unfold widely.

Coleman usually takes a developer’s approach to TikTok 

Coleman earlier labored on an app at a significant US bank, the place she explained the crux of her work was altering and screening several codes.

She’s utilized this imagined method when testing what functions on TikTok, like around video length.  

In previous months, she claimed her movies more than two minutes extensive appeared to perform better than video clips underneath one particular minute prolonged. On the other hand, in the final few weeks, she stated she’d found a dip in views in her movies more than two minutes, when her videos beneath just one minute had obtained views.

“As my following bought larger I minimize back again, and I started performing two or three movies a working day all of them are previously mentioned two minutes extensive,” she said. “But around the final a few weeks, none of these films ended up in excess of getting 10,000 views. So I said, ‘Let’s do an A/B exam.'”

She commenced publishing two films on the identical matter: a person near to a few minutes extensive, and another under one particular minute very long. She explained the one that was less than one minute acquired 17,000 sights, whilst the for a longer time 1 received much less than 10,000 sights.

When questioned about this observation from Coleman, the TikTok spokesperson said “watch time” — fairly than size — was a far better deciding factor in irrespective of whether a movie gets pushed to the FYP, pointing to this line in the enterprise website: “Our suggestion process requires view time as a signal that end users are enjoying your content.”

Over-all, because Coleman has created a sizable viewers in a quick time, she stated she minimize again on the development testing and is checking out how she can pair her qualifications in coding with her newfound spotlight on TikTok.

“Individuals emailing me expressing they would pay out me just to demonstrate to them almost everything I know,” she reported, laughing. “I was like, sure, but I am not a TikTok advertising human being. I’m a software package engineer that has a perspective.”