UpstreamPOP to Harness Mediabrands’ Unparalleled Viewers and Shopper Intelligence with R&CPMK’s Unequalled Associations Throughout the Enjoyment Sector

Groundbreaking System to Develop Best-In-Course Connections Between Makes, Content Creators, and Media Platforms

LOS ANGELES, June 30, 2022 /PRNewswire/ — Rogers & Cowan PMK (R&CPMK) and Mediabrands declared nowadays the launch of “UpstreamPOP”, a groundbreaking engineering platform supplying close-to-conclusion alternatives for agency consumers hunting for model integration opportunities and partnerships with information creators and media platforms across the entertainment ecosystem.

UpstreamPOP will employ Mediabrands’ field-foremost viewers intelligence, paired with R&CPMK’s unmatched knowledge and associations with studios, networks, producers, administrators, and showrunners during the enjoyment field. The progressive engineering will unify manufacturers and written content producers on one particular platform, discover integration alternatives, and build connections to attain Large Price Audiences.

Harnessing Mediabrands’ deep knowing of unique motivations, behaviors, and touchpoints of audiences, UpstreamPOP will deliver marketplace-foremost access and relevance to brand integration partnerships at scale. 

As the entertainment industry continues to speedily evolve, and ever more much more content is created in non-advert supported platforms, the requirement for makes to determine their way into that tale telling is far more significant than ever,” said Mark Owens, CEO, R&CPMK. “Shoppers have drastically shifted their practices, with virtually 75% of viewers under 55 now preferring to take in material on streaming platforms in spot of linear Television. UpstreamPOP not only offers manufacturers the most accurate instrument in the market place to come across the very best integration options to arrive at their concentrate on viewers, no matter if on linear or streaming, it also offers our purchasers the means to protected their specials in serious-time.”

“We are in the small business of giving the most superior options to our clients’ troubles. The start of UpstreamPOP further more expands our abilities by giving customers with a info-pushed and measurable way to arrive at the audiences they need most, by way of enjoyment exactly where promoting area are not able to be acquired,” mentioned Brendan Gaul, Global Chief Content material Officer, Mediabrands.

Designe to give IPG customers a aggressive edge, UpstreamPOP will use proprietary measurement instruments and IPG’s in depth info library to supply makes with customizable research and filtering of integration and promotional possibilities that finest reach their important audiences. At start, UpstreamPOP will characteristic far more than 2000 model integration possibilities throughout non-advert-supported unique material like film, television, music films and a lot more.

UpstreamPOP will be distinctive to IPG clientele and will not be accessible for exterior subscriptions.

For far more information and facts on UpstreamPOP, click on in this article.

R&CPMK is aspect of the Octagon Sports and Enjoyment Community.

ABOUT R&CPMK                                                                           

R&CPMK is a innovative internet marketing and communications company concentrated on connecting purchasers with shoppers through the entire world of entertainment, life style, athletics, impact and popular society. The company signifies extra than 400 of the most popular and influential actors, musicians, producers, directors, material creators and athletes in the environment, and generates distinctive built-in marketing campaigns for some of the premier brand names and Fortune 500 corporations across the world.

With our distinctive posture, and the perception to know what to do with it, we bring a depth of skill and interactions in important methods areas: Brand name Conversation & Technique, Model Integration, Experiential, Sponsorship Consulting, Information, & Artistic, Multicultural/D&I, Influencer & Talent Procurement, Strategic Insights & Analytics and Expertise Representation.


Mediabrands is the media and marketing answers division of Interpublic Group (NYSE: IPG). Mediabrands manages about $40 billion in advertising investment globally on behalf of its purchasers throughout its total-support agency networks UM and Initiative and by way of its award-profitable specialty small business models Mediabrands Content material Studio, Reprise, MAGNA, Orion Holdings, Rapport, Healix and the IPG Media Lab. Mediabrands consumers include quite a few of the world’s most recognizable and legendary brand names from a broad portfolio of business sectors such as automotive, particular finance, buyer products goods (CPG), pharma, wellbeing and wellness, amusement, economical services, strength, toys and gaming, immediate to purchaser and e-commerce, retail, hospitality, food stuff and beverage, manner and beauty. The organization employs a lot more than 13,000 numerous marketing communication experts in extra than 130 international locations. For extra information, please visit our internet site: www.ipgmediabrands.com and be sure to comply with us on Twitter or Instagram.


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Source Rogers & Cowan PMK

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