Hisense Drives Technology Industry to a New High, Jointly Releases Latest Industry Key Figures with GfK and Ipsos

On March 29, Hisense unveiled the most up-to-date report jointly declared with GfK and Ipsos at the Hisense 2021 Branding Key Figures Press Meeting. The vital figures showed that world-wide consumer desire for property appliances strike a record large in 2021 less than the influence of the epidemic, which led to a 13% YoY development in the home equipment market place, when Hisense’s residence appliance income grew by far more than 30%. In addition, Hisense’s brand recognition rated among the the leading in many groups globally and strongly shown the worldwide know-how industry’s aggressive management placement.

Hisense Product sales and Brand Consciousness is Primary in World Market 

According to GfK, in 2021, 16% of consumers upgraded their house appliances, which led global property appliances revenue to improve by 13% and TVs income up 6%, reaching document higher expansion prices. Meanwhile, Hisense’s sector expansion outside PRC exceeds 30%, with 8% current market share in the Television field. Moreover, Norbert Herzog, World Strategic Insights Head of GfK SE, thinks premiumization has turn into a sector usage craze.

In current yrs, Hisense has ongoing to concentration on quality industries and globalization tactics, effectively provided certified merchandise and exceptional providers to global individuals, led Hisense to realize bigger achievements in revenue and brand awareness.

In accordance to Ipsos study facts for 2019-2021, Hisense brand equity has grown 54% in three years, and Hisense’s brand consciousness in 2B organizations this sort of as intelligent city, transportation, and healthcare ranked among the the major in the sector. This signifies that Hisense’s world model awareness has gained remarkable development although correctly top to greater product sales. In 2021, Hisense Tv sales in the United States, Mexico, and key Western European marketplaces this kind of as the Uk, France, and Germany grew by additional than 30% YoY, and Hisense Laser Tv set income in overseas marketplaces outside the house of PRC grew by 279% YoY.

Globalization and Create Quality Know-how to Realize Model Achievements

Hisense VP of Worldwide Internet marketing Jerry Liu reported: “Hisense’s devotion to technological innovation has never changed around the yrs we are constantly insisting on R&D to make high quality items for world shoppers.” By continual attempts in branding and high quality goods, Hisense expects its flagship solution ULED Television set will accomplish top quality product sales expansion of a lot more than 40% YoY Laser Television will develop doubled.

In phrases of small business layout, Hisense will build nearly 100 top quality flagship suppliers globally extra R&D centers will be created in the United States and Japan, growing financial commitment in total progress to reach much better generation, distribution and income format

In the foreseeable future, Hisense will continuously go after R&D in technological know-how to provide a premium solution and significant-conclude life style to consumers, and turn into a reliable technological know-how brand name worldwide.

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