CMI Media Group and Compas Announce New Approach to Technology & Data | News

CMI Media Group, a WPP company (NYSE: WPP) and Compas, a NMSDC qualified various provider, announce continued financial commitment in developing serious alternatives for consumer difficulties and possibilities with the launch of a Engineering and Knowledge company unit that flexibly works to deliver consumers alternatives the way they want, like turnkey accessibility to some of the agencies’ proprietary platforms.

PHILADELPHIA, June 13, 2022 /PRNewswire-PRWeb/ — CMI Media Team, a WPP firm (NYSE: WPP) and Compas, a NMSDC licensed diverse provider, announce ongoing expense in making authentic remedies for customer challenges and options with the start of a Technologies and Knowledge organization unit that flexibly operates to supply clients remedies the way they want, like turnkey access to some of the agencies’ proprietary platforms.

The new unit will permit the firms to progress their lead in omnichannel and a purchaser knowledge centered on precision and efficiency. It is made up of focused pillars developed to push a sturdy Technologies & Information solution vision for the organization and proceed to style and design, build, and deliver scalable merchandise in contemporary and agile approaches. The pillars will manage, converse, and support the goods the firm strategically decides to make in-household and products the firms choose to acquire.

“CMI Media Team has been reworking media via technological know-how and data for in excess of the very last 15 several years, with a consumer-initially method fueled by agility, velocity and precision. We are fired up to go on to lead the industry with advancements in knowledge, engineering and AI, inclusive of modular SaaS enablement to allow for our customers to progress their possess techniques of doing the job,” said Susan Dorfman, CEO/President of CMI Media Group.

“To get most powerful and successful media investments, a present day agency have to depend on technological innovation and information to properly have an understanding of and have interaction with customers,” stated Main Technological innovation Officer Oleg Korenfeld. “CMI Media Team and Compas have a longstanding vision to build and support platforms that evolve with the frequently shifting digital advertising landscape. Our occupation is to aid our purchasers anywhere they are on their tech and details journey, and make sure that the tech stack that we continue to style and develop is always centered on consumer success.”

The changes are bolstered by various significant-degree hires and promotions. In 2021, Korenfeld joined as CTO. In 2022, the businesses hired Jason Varzarevsky, SVP, Product Improvement and Andrew Reale, SVP, Product or service Administration. CMI Media Group veteran Jose Ferreira was promoted to EVP, Solution Technique & Transformation while Dan Lang was elevated to VP, Advert Tech Providers, with Jim McCann, SVP, Organization Platforms, rounding out strategic management in the office.

This solution will consequence in more rapidly shipping and delivery of merchandise requests, automation, improved communication, and the potential to concentrate on what is subsequent for CMI Media Team and Compas’ business.  

CMI Media Group and Compas have introduced a lot of firsts to healthcare advertising and marketing as the top health care-focused media acquiring and preparing source to the world’s recreation changers in pharma and life sciences. The Empower ™ platform was launched in 2012 and identified in 2020 as a top rated innovation of the year by PM360. The proprietary system evolved from its first form, ByDoctor®, created in 2002. Empower™ is the health and fitness industry’s initial and only modular insights, organizing, activation, and measurement system that permits ongoing personalization at scale. It will allow CMI Media Team to shut the loop on built-in consumer/HCP viewers preparing, messaging and outreach, earning every marketing campaign more effective. Empower™ is the wellbeing industry’s very first and only modular insights, setting up, activation, and measurement system that enables steady personalization at scale. The platform is continuously evolving to meet shopper needs. PROACT™, a proprietary and award-successful omnichannel media automation engine, and Media Vitals™, a syndicated survey and resource of crucial strategic insights, are just some of the ground breaking modules that been additional to Empower the final few years.

About CMI Media Group

CMI Media Group, a WPP enterprise (NYSE: WPP,, is a full-provider media company concentrated only on overall health, wellness, and pharmaceutical internet marketing. CMI Media Group’s main offerings involve Viewers Approach, Preparing, Enhancement, and Insights Facts and Analytics Purchasing and Expenditure and Direct Response and Client Working experience. As the top media source for the world’s best health care firms, CMI Media Group delivers collectively primary technologies, info, and expertise to produce seamless abilities for purchasers. CMI Media Group has been acknowledged as a leader in DE&I, talent retention and worker growth as perfectly as 1 of the industry’s ideal spots to work. To apply for a placement in our teams pay a visit to

About Compas

For above 30 several years Compas has been partnering with the industry’s primary media suppliers, as perfectly as up-and-coming innovators – symbolizing all channels and tactics – positioning them for achievements with healthcare clientele and businesses. As stewards of its clients’ media investments, Compas is dedicated to imposing the maximum expectations of acquiring execution, success, transparency and accountability while leveraging its clients’ collective buying electric power as a result of a consortium that unlocks incremental savings. Compas is qualified by the Countrywide Minority Supplier Range Council as a minority-owned-and-operated business and generates major Tier 1 and Tier 2 Numerous Expend. Compas has been identified as a person of the industry’s finest destinations to do the job, supplying field-main enhancement and retention. To implement for a situation within just our groups go to

Media Make contact with

Carly Kuper, CMI Media Team, 6107315409, [email protected]


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